About Aarunya

Aarunya Telangana is a social impact initiative under the SOH Foundation, created with one simple belief — that the hands which create beauty deserve dignity, opportunity, and fair value.

Our journey began during one of the most difficult times in recent history — the COVID lockdown. When livelihoods were disrupted and rural families were struggling, a powerful initiative was launched in Narayanpet under the leadership of Smt. Hari Chandana, IAS. Her vision was clear: create a platform that connects SHG women, weavers, and artisans directly to markets so that their skills could sustain their families.

That initiative transformed lives. Thousands of women found renewed hope and income during uncertain times. Aarunya became more than a marketplace — it became a bridge between rural craftsmanship and conscious consumers.

Today, we are proud to carry that vision forward.